It was great to welcome Optimizely’s Senior Director of Partner Enablement & Solution Architecture, Simon Chapman to the Remarkable HQ in London this week for a look into how to complete the Partner Sales Accreditation for Optimizely One.
This course is essential if you’re going to be working on (or selling) Optimizely projects and it is the first place to start if you want to get some Optimizely credentials under your belt.
Simon took us through the material in a presentation format, but you can access all of the content we covered on the Optimizely Academy at this link. It took us most of the morning to go through the content itself and then we took the exam after lunch.
The course material is divided up into some pretty broad sections, as outlined below.
The An introduction to Optimizely
- A high level look at Optimizely as a platform and the history of the company.
Optimizely One Messaging
A look into Optimizely One in particular, and how it is communicated to customers.
- Optimizely One Messaging Framework
- The Marketing Lifecycle
- Introducing Optimizely One
- The Marketing Lifecycle
- Introducing Optimizely One
- Opal: Optimizely’s AI Identity
- Optimizely One: AI Functionalities
- Optimizely One: Integrations
- Unlocking the most critical digital use cases
- Where we’ve invested
SaaS CMS
More about the SaaS version of the Optimizely CMS product:
- Optimizely SaaS CMS
- Key Features of Optimizely SaaS CMS
- Optimizely Visual Builder
- Key Features of Optimizely Visual Builder
Personas & KPIs
How to talk to different potential buyer types based on their particular KPIs:
- Personas at-a-glance
- Buyer EB
- Champion
- Champion and EB
- Influencer
Key Product Understanding of Products and Solutions:
- Recap: Where we’ve invested
- Orchestrate
- Experiment
- Monetize
Case Studies
This is a look into how some of the Optimizely tools have led to success in the real world environment. A bunch of the stats here come up in the exam, so make sure to take note:
- The Royal Mint
- Outrigger
- Hunter Engineering Company
- New Era
- Optimizely
- Australian Red Cross
- Rakbank
Assessment
The exam itself is pretty straightforward. There are 30 multiple choice questions and you must answer all of them. You will have 35 mins to answer the questions and a pass rate of 80% is required (24 out of 30) to pass. If you fail, you can retake the exam after 24 hours.
With the Partner Sales Accreditation under your belt, you can move onto the Partner Technical Sales Accreditation which can be found at this link.