Migrating customers from Sitecore to Optimizely

I just watched an interesting webinar from Optimizely’s Joey Moore and Simon Chapman covering the pitch around migrating Sitecore customers to Optimizely. 

This seems to have been a hot topic over the last couple of years with some Sitecore customers looking into other options for their DXPs. 

Some of the high-level pain points around Sitecore that were mentioned were: 

  • Some customers have felt pressure to migrate to newer versions of Sitecore XP (Experience Platform) or even from XP to the recently launched Sitecore XM Cloud. 
  • What some see as a higher cost for Sitecore licenses. 
  • When Sitecore XM Cloud was launched there was somewhat of a suggestion of SaaS cloud-based platforms were the way forward and that PaaS was a thing of the past. This left some XP customers that were happy with a PaaS solution disillusioned.

Some of the similarities that were mentioned that would make switching from Sitecore to Optimizely PaaS CMS easy were: 

  • Content Architecture – similar conceptual architecture behind their content models.
  • Programming Architecture – Both created on the ASP.NET MVC tech stack. 
  • Templates / Rendering – Both inject a single operative content object into a templating context.

The Optimizely benefits that were highlighted were: 

  • Faster time to value – Get up and running creating content and experiences twice as fast. 
  • Great for both marketers and developers – easier to create content and launch pages.
  • Support – 24/7/365 customer support, professional training, and expert services. 
  • Reduced cost of ownership – ROI of almost 300% within 3 years makes it worth your while .
  • Upward DXP trajectory – Market leading DXP across many categories.

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