I just watched an interesting webinar from Optimizely’s Joey Moore and Simon Chapman covering the pitch around migrating Sitecore customers to Optimizely.
This seems to have been a hot topic over the last couple of years with some Sitecore customers looking into other options for their DXPs.
Some of the high-level pain points around Sitecore that were mentioned were:
- Some customers have felt pressure to migrate to newer versions of Sitecore XP (Experience Platform) or even from XP to the recently launched Sitecore XM Cloud.
- What some see as a higher cost for Sitecore licenses.
- When Sitecore XM Cloud was launched there was somewhat of a suggestion of SaaS cloud-based platforms were the way forward and that PaaS was a thing of the past. This left some XP customers that were happy with a PaaS solution disillusioned.
Some of the similarities that were mentioned that would make switching from Sitecore to Optimizely PaaS CMS easy were:
- Content Architecture – similar conceptual architecture behind their content models.
- Programming Architecture – Both created on the ASP.NET MVC tech stack.
- Templates / Rendering – Both inject a single operative content object into a templating context.
The Optimizely benefits that were highlighted were:
- Faster time to value – Get up and running creating content and experiences twice as fast.
- Great for both marketers and developers – easier to create content and launch pages.
- Support – 24/7/365 customer support, professional training, and expert services.
- Reduced cost of ownership – ROI of almost 300% within 3 years makes it worth your while .
- Upward DXP trajectory – Market leading DXP across many categories.
